The merchandise is being sold through its theme parks, Disney retail outlets, and online. The company also said they would be donating all profits from sales of the new collection. 'We stand in solidarity with our LGBTQIA+ community everywhere.' 'The Disney Pride Collection was created by LGBTQIA+ employees and allies at The Walt Disney Company and is a reflection of their incredible contributions and place at the heart of the company,' Disney said in a statement.
It comes out prior to the month of June, which LGBT advocates celebrate as a so-called pride month. All of the products in the new Disney collection are emblazoned with the LGBT movement's rainbow pride flag. The new clothing line, which had previously been referred to as the Rainbow Disney Collection, launched on Monday. Disney has released their new 'Pride Collection,' a clothing line for children that comes on the heels of the entertainment company's adversarial response to Florida's new parental rights in education bill and amid its escalating attempts to include LGBTQ themes and characters in children's animated series and other programming.
